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Karim Zitouni, Co-Founder & CEO of Elevate A/B Testing

Karim Zitouni

Co-Founder & CEO

Karim Zitouni is a leading voice in the Shopify ecosystem, dedicated to helping e-commerce brands transition from "guessing" to "knowing."

As Co-Founder at Elevate A/B Testing, Karim specializes in bridging the gap between rigorous experimentation and digital storefronts, providing merchants with the tools and strategies needed to optimize their revenue streams.

With a deep focus on Conversion Rate Optimization (CRO) and Revenue Per Visit (RPV), Karim shares battle-tested insights on Shopify performance, data-driven UX, and holistic optimization — including shipping, theme, and checkout testing. Through his work at Elevate, he empowers Shopify stores to make confident, profitable decisions that ensure long-term business resilience.

Articles by Karim Zitouni

What our clients say

Trusted by growing brands worldwide

Rated 5 out of 5
“Came across this app after experimenting with Google optimize. I would say this is more user friendly to review impact of the test. Also, much easier to set up than Google Optimize in my opinion.”
Nathan Yun, CEO at Paire

Nathan Yun

CEO at Paire

Rated 5 out of 5
“I downloaded this app to conduct A/B tests on our different product pages, and it's the best one I've used so far. More than easy to set-up. 5 minutes after installing the app, you can run your first A/B test.”
Jonathan Haddad, CMO at REPEAT

Jonathan Haddad

CMO at REPEAT

Rated 5 out of 5
“I had a bit of a complicated set up and the Elevate Team was so helpful and patient working with me! Stellar customer service compared to other testing apps that I've worked with!”
Becca Mijares, Founder at Romp Stomp

Becca Mijares

Founder at Romp Stomp

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