Karim Zitouni

Karim Zitouni is a leading voice in the Shopify ecosystem, dedicated to helping e-commerce brands transition from "guessing" to "knowing."

As Co-Founder at Elevate A/B Testing, Karim specializes in bridging the gap between rigorous experimentation and digital storefronts, providing merchants with the tools and strategies needed to optimize their revenue streams.

With a deep focus on Conversion Rate Optimization (CRO) and Revenue Per Visit (RPV), Karim shares battle-tested insights on Shopify performance, data-driven UX, and holistic optimization — including shipping, theme, and checkout testing. Through his work at Elevate, he empowers Shopify stores to make confident, profitable decisions that ensure long-term business resilience.