Compare Elevate A/B Testing vs Visually
Visually offers a self-serve testing and personalization app, with a managed platform tier on top. Content tests, upsells, and recommendations are limited to Shopify Plus stores, and only once you hit their order volume threshold. Elevate works on any Shopify plan and lets you test prices, shipping rates, checkout, images, and themes, so you can launch a price test this afternoon instead of requesting one. Here's how the two stack up.
Elevate vs Visually: feature by feature
| Feature | Elevate A/B Testing | Visually |
|---|---|---|
| Price testing | Elevate A/B Testing Included: Standard plan and up ($99/mo), full cart integration, any Shopify plan |
Visually Partial or conditional: Shopify Plus only. Available on the Scale plan with at least 600 monthly orders, or on Pro with 7,500+ orders. Set up by Visually's team on request. Labelled beta on their site |
| Shipping testing (rates, thresholds) | Elevate A/B Testing Included: Standard plan and up |
Visually Partial or conditional: Listed as a feature. Plan and Plus terms sit on a pricing page we could not read on 22 Sep |
| Checkout testing | Elevate A/B Testing Included: Standard plan and up |
Visually Partial or conditional: Checkout extensibility supported, Shopify Plus only. Multi-step checkout is limited to blocks on the information page |
| Theme, template, split URL testing | Elevate A/B Testing Included: Included on every plan |
Visually Included: Included on every plan |
| Visual editor | Elevate A/B Testing Included: Included on every plan |
Visually Included: Included, AI-powered |
| Personalization and targeting | Elevate A/B Testing Included: Advanced targeting & segmentation on every plan |
Visually Included: Advanced Personalization on every paid plan |
| Product recommendations and upsells | Elevate A/B Testing Included: Available in checkout & post purchase experiments |
Visually Included: Unlimited Recs, Upsells & Post Purchase on every paid plan |
| CRO help | Elevate A/B Testing Included: Roadmap and dedicated manager on Premium ($499/mo) |
Visually Included: Custom setup by Visually's team on Pro and Scale price tests; service bundle on the platform plans |
| MCP & API | Elevate A/B Testing Included: MCP server plus a read-only External API, included on every plan. Connects Claude Desktop, Claude Code and Cursor. API keys issued from Settings > MCP & API |
Visually Partial or conditional: MCP server for Claude and ChatGPT, read-only analytics, OAuth login. No public REST API documented. The developer section is the MCP server plus JS snippets |
| Custom events | Elevate A/B Testing Included: A full custom event suite is included. Any event can serve as the experiment goal, as an extra metric to track, or as an inclusion trigger for who enters the test. |
Visually Partial or conditional: Included as Custom Goals via JS. Up to 3 custom goals per store and 12 custom events per experience. Checkout events not supported |
| Statistical configuration | Elevate A/B Testing Included: Bayesian engine with a 90% probability-to-win threshold, visitor and conversion minimums scaled to store size, 3-day minimum runtime, outlier and bot exclusion, draft order and free gift exclusion |
Visually Partial or conditional: Bayesian engine (binomial and Gaussian). One documented control: an Exclude Outliers toggle in Global Rules. No published thresholds or minimums |
| Subscription price testing | Elevate A/B Testing Included: Native subscription price testing available |
Visually Not supported: Not documented. Price testing article and site make no mention of subscription or selling plan price tests |
| Native product image testing | Elevate A/B Testing Included: Dedicated product image experiment type, Standard plan and up. Swaps product images natively, no editor work |
Visually Partial or conditional: No dedicated product image test. Images are swapped as content blocks in the visual editor, page by page |
| Custom code testing | Elevate A/B Testing Included: Standard plan and up. Custom code experiment type for CSS and JS |
Visually Included: Included. Custom HTML in the editor, plus documented patterns for testing native theme code (CSS toggles, window functions, lazy-loaded modules) |
| Partnerships program | Elevate A/B Testing Included: Agency Partner Program (lifetime revenue share or client discounts, merchant referrals, priority support, training) and Affiliate Program (lifetime revenue share, 45-day cookie) |
Visually Included: Agency partner program with 12-month revenue share, co-marketing and partner support, 20+ listed agencies. No affiliate program found |
| Ease of setup | Elevate A/B Testing Included: Self-serve App Store install. Price tests are built in the app on any Shopify plan, no product duplication. Only the first price test is reviewed (2 to 12 hours), later ones launch instantly |
Visually Partial or conditional: App Store install for the standard plans, "Talk to an expert" for Pro and Scale. Price tests are not self-serve: you submit a request, Visually's team builds the test and follows up with questions. No published turnaround. Shopify Plus only |
| Trial | Elevate A/B Testing Included: 14 days |
Visually Included: 14 days |
| Published entry price | Elevate A/B Testing $49/mo |
Visually App Store: $15/mo up to 200 orders, $25/mo up to 600, $80/mo Scale above that. Pro from about $900/mo, quoted by order volume |
Where Elevate A/B Testing wins
Price testing without Shopify Plus.
Visually supports price testing for Plus stores only, and only once you have 600 monthly orders on Scale or 7,500 on Pro. On Elevate it is a feature of the Standard plan, $99/month, on any Shopify plan, with full cart integration from day one.
You launch it yourself.
Visually's price tests are configured by their team after you request them in the app. On Elevate you pick the products, set the variants and go, and the same is true of shipping and checkout tests.
A platform price you can see.
Visually's App Store tiers are published, but the Pro plan that most price and shipping testers land on is quoted against monthly order volume and starts around $900. Our three plans are on the pricing page: $49, $99 and $499.
Nothing you do not need.
Visually bundles personalization, upsells and recommendations into every tier, which is a good deal if you want them and dead weight if you already run Rebuy or a post-purchase app. Elevate is a testing app, and Premium adds a roadmap and a dedicated manager when you actually want that.
Where Visually wins
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Personalization, recommendations and upsells in one app. The visual editor generates variations, and upsells, post-purchase offers and product recommendations ship on every paid plan from $15. Elevate is a testing app, and merchandising features are not part of it.
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If you want content tests, personalization and upsells and you process fewer than 600 orders a month, Visually's $15 and $25 tiers cost less than anything we sell, and tests are unlimited.
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A Plus brand with 600+ monthly orders gets price testing on Visually's $80 Scale plan, with the setup done for them, which is less than Elevate's $99 Standard plan. The trade is that you wait for their team and stay inside their eligibility rules.
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Visually's Pro tier comes with their people doing the setup. Hands-on help from a team that has seen the same problems at other stores is worth real money if nobody in the building has run a disciplined program before. We sell a roadmap and a manager on Premium; Visually sells the practitioner hours.
