A/B testing
Showing two versions of a page or offer to separate groups of visitors at the same time, then keeping the version that earns more.
In an A/B test, visitors are split at random between the current version of your store (the control) and a changed version (the variant). Both groups shop on the same days, so once enough visitors have taken part, a difference in results comes from your change and not from the season, an ad campaign or luck.
On Shopify, the change can be a price, a theme, a product page layout, a shipping rate or a block in checkout. Say It With Diamonds tested the color of one CTA button and raised add-to-cart rate by 6.29%.
How to run a good A/B test
- Write a hypothesis: what you will change, for whom, and which metric should move.
- Choose one primary metric before launch. For most stores that is revenue per visitor.
- Set the sample size in advance and let the test run its full length.
- Ship the variant only once the result is statistically significant.
Elevate runs A/B tests natively on Shopify, including price tests, theme tests and page tests.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
