Lift
The percentage difference between a variant and the control on the metric you are testing.
If the control earns $2.00 per visitor and the variant earns $2.20, the variant shows a 10% lift in revenue per visitor. Lift can also be negative, which means the control won.
Always read lift alongside significance. A 20% lift from a handful of orders is noise, while a 3% lift on a large, significant test can be worth a lot over a year.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
