Variant
Any version in a test other than the control, carrying the change you want to measure.
A variant, which Elevate calls a variation, is your idea made real: the new price, the new product image, the reworked checkout. Visitors are assigned to it at random and its results are compared with the control.
Keep each variant to one clear idea. If a variant changes the price and the page layout together, a win tells you that the combination worked but not which change did it.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
