Upsell
Offering a pricier version, an add-on or a larger bundle of what the shopper is already buying.
An upsell raises the value of the current order: the bigger size, the premium model, the bundle of three. A cross-sell suggests a related product instead, like a case for the phone. Both raise average order value without new traffic.
Placement and timing decide whether an offer helps or distracts. Test it on the product page, in the cart or in checkout, and measure revenue per visitor so a lower conversion rate cannot hide behind a higher order value.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
