Cart abandonment rate
The share of shoppers who add products to their cart but leave without completing checkout.
Divide the carts that never became orders by all carts created, then multiply by 100. Common causes are surprise shipping costs, a long checkout, too few payment options and a lack of trust at the last step.
Because these shoppers have already shown intent, small fixes here are worth a lot. Elevate's checkout testing adds banners, trust badges, payment icons, upsells and testimonials to Shopify Plus checkout and measures the effect.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
