Traffic allocation
How a test divides visitors between the control and its variants, such as an even 50/50 split.
An even split reaches a result fastest, because every version collects data at the same rate. An uneven split, such as 80/20, limits how many shoppers see a risky change but makes the test take longer.
Assignment should be random and stable: a shopper who sees a variant once should keep seeing it on every visit, or the results mix the two experiences. Elevate splits traffic evenly by default and lets you set a custom split, such as 70/30.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
