A/B/n testing
An A/B test with more than one variant, so the control competes against two or more alternatives at the same time.
The "n" stands for any number of variants. Instead of testing one new headline against the old one, you test three new headlines against the old one in a single experiment.
Every variant needs its own share of traffic, so each one you add makes the test take longer to reach a reliable result. Add a variant only when it tests a genuinely different idea, not a small tweak of another variant. In Elevate, an experiment can have up to five variations including the control.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
