Add-to-cart rate
The share of visitors or sessions in which a shopper adds at least one product to the cart.
Add-to-cart rate shows how well a product page persuades. A low rate points at the page itself: the images, the price presentation, the reviews or the button. A healthy rate followed by few orders points further down the funnel, at the cart or checkout.
The Cornish Company raised add-to-cart rate by 8.43% with a product image test, and Say It With Diamonds by 6.29% by testing a CTA button.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
