Micro conversion
A smaller step toward a purchase, such as an add-to-cart or an email signup, that a single page can realistically own.
Macro conversions are the revenue events: a completed order or a started subscription. Micro conversions are the committed steps on the way there, like adding to cart, joining the email list or finishing a product quiz.
They matter in testing because they move sooner and more often than orders, so a test on a single page can reach a clear result faster. Pick one per page, then check that revenue follows.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
