Multivariate testing
Testing several changes on one page at once to find which combination of elements performs best.
Where an A/B test compares whole versions of a page, a multivariate test changes several elements at the same time, such as the headline, the hero image and the button text, and measures every combination of them.
The combinations multiply fast. Three headlines and two images already make six versions, and each needs enough visitors to judge. That is why most Shopify stores get clearer answers from A/B testing the biggest change first.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
