Conversion rate optimization (CRO)
The practice of raising the share of visitors who buy through research, testing and iteration, without buying more traffic.
CRO turns the traffic you already pay for into more revenue. The work is a loop: find where shoppers drop off, form a hypothesis about why, test a fix against the control, keep what wins and repeat.
Research tells you what to test: analytics funnels, heatmaps, session recordings and customer feedback. Testing tells you whether the change worked. For a list of starting points, see the top conversion rate optimization tests.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
