Heatmap
A visual overlay that shows where visitors click, move and scroll on a page, with warm colors for the most activity.
Heatmaps show what analytics numbers cannot: that nobody scrolls to your reviews, or that shoppers keep clicking an image that is not a link. Cold areas mark elements visitors ignore.
They are a research tool, not a verdict. Use what a heatmap shows to write a hypothesis, then A/B test the fix to learn whether it actually earns more.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.


