Hypothesis
A testable prediction that states what you will change, for whom, and which metric you expect to move.
A useful hypothesis reads like this: "Moving reviews higher on the product page will raise conversion rate for mobile visitors, because most of them never scroll to the review section."
Writing it down before launch keeps the test honest. It fixes the primary metric in advance, so you do not go looking for whichever number happened to improve. JuvaBun started from the idea that shoppers needed to reach reviews sooner, and the redesign added $12,466 in monthly revenue.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
