Social proof
Signals that other people bought and liked a product, such as reviews, ratings, testimonials and user-generated photos.
Shoppers trust other shoppers. Reviews and ratings are among the most persuasive elements on a product page, yet many stores bury them far below the fold where most visitors never scroll.
Placement and format are worth testing: star ratings near the price, a review count in the title area, photo reviews higher up. JuvaBun's product page redesign brought reviews closer and added $12,466 in monthly revenue.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.


