Profit per visitor
Gross profit after product costs, shipping and fees, divided by unique visitors.
Revenue per visitor tells you which version sells more. Profit per visitor tells you which version earns more after costs, which matters most in price and discount tests, where a lower price can lift revenue and still shrink margin.
In Elevate it is available as a goal metric once you add your cost of goods sold (COGS). Biddlebee used it to learn that keeping its original price saved 21.74% in profit per visitor.
Put it to the test on your store
Test prices, themes, pages, shipping and checkout on Shopify, then ship the winning variant.
